With Valentine’s Day just around the corner, we sat down with the incredible Bart Hassam of Maison Fleur to get the inside scoop on how Brisbane’s floral masters are prepping for the most romantic day of the year. If you’re looking to skip the clichés and gift something truly “appropriate” and breathtaking, you’re in for a treat!
The Signature Red: A Structural Masterpiece
While everyone loves a classic red rose, Maison Fleur does things with a distinct, structural elegance. Forget the messy foliage fillers; this year’s signature look is all about intensity.
- The Cluster Technique: Roses are clustered tightly in the centre to create a powerful, focused explosion of red.
- The Camellia Collar: A beautiful “collar” of glossy camellia leaves frames the blooms, keeping all the energy on the symbol of love.
Beyond the Rose: Fresh Palettes & Unexpected Blooms
If you want to stray from tradition, Bart is championing some gorgeous alternatives and new colour palettes for 2026:
- Crimson Tulips: Valentine’s Day marks the very first time of the year Maison Fleur stocks these cold-climate beauties.
- A “Spectacular” New Trio: This year, they are trialling a stunning combination of red, strong pink, and cream.
- Sensory Delights: Oriental lilies remain a favourite for their incredible perfume and vibrant pink tones.
Perfectly Proportioned for Every Setting
Whether you’re planning a public grand gesture or a private staycation, Bart’s best advice is appropriateness.
- For the Restaurant Date: No one wants a giant vase blocking their view over dinner! Maison Fleur offers a chic hat box—designed like a jewellery gift—or a specially wrapped bouquet with a hidden, leak-proof water source that can lie flat on the table without the mess.
- For the Staycation: For those retreating to the Sofitel or the Westin, the team focuses on the proportions of your room, providing everything from delicate bedside vases to the perfect amount of petals for a romantic bath.
Quality Over Quantity
In a world of mass-produced bouquets, Maison Fleur is sticking to its artisanal roots. To ensure every arrangement is perfect, they actually cap their deliveries at around 200 orders.
The Maison Fleur Guide: 5 Tips for the Perfect Valentine’s Gesture
To make sure your floral gift hits the right note this year, Bart shared his top insider tips for a stress-free and spectacular Valentine’s Day.
The Five-Day Rule: To guarantee delivery, aim to place your order five to seven days in advance. Once they hit their delivery cap, they stop taking orders to maintain their high quality.
The “Appropriateness” Principle: The most meaningful gifts aren’t always the largest; they are the ones most suitable for the occasion and the recipient.
Go Local for Longevity: Maison Fleur sources roses from a local grower in the Lockyer Valley, ensuring the blooms last longer because they haven’t travelled far.
Try the “Jewellery Box” Look: If you are gifting at a restaurant, their signature hat box is designed to be transportable and elegant—looking more like a gift of fine jewellery than a bulky bouquet.
Explore New Palettes: Look beyond standard red and consider their “spectacular” new 2026 combination of red, intense pink, and cream.
Visit Maison Fleur today online: https://www.maisonfleur.com.au/
