When Bonnie, a pragmatic gym manager, and Manu, a dynamic fitness enthusiast with a strong Latin community following, first crossed paths, neither imagined they’d one day be co-owners of a thriving fitness and lifestyle brand. Their journey from colleagues at JETTS gym to entrepreneurial partners behind Golden Shapes is a testament to the power of collaboration and complementary strengths.
An Unexpected Partnership
Their story began at a Christmas party, where conversations about aspirations for owning a gym sowed the seeds for their partnership. While Bonnie envisioned managing a franchise gym, Manu’s vision leaned toward a more personalized PT studio. Despite their differing approaches, the two decided to collaborate and test their synergy by working together for a year. A solid partnership emerged where Bonnie’s cautious pragmatism balanced Manu’s impulsive creativity.
The Evolution of Golden Shapes
Golden Shapes was initially Manu’s brainchild, a boutique fitness brand blending apparel, group classes, and accessories. In 2018, she began showcasing her fitness journey on Instagram, organically building a loyal client base. Bonnie’s administrative expertise proved pivotal when she joined as a partner, transforming Golden Shapes into a structured business under the umbrella of Fitlink AU.
Diversification and Innovation
Beyond fitness apparel and training, Bonnie and Manu diversified their offerings to include a 360-degree photo booth service under Photolink AU. The idea emerged after Bonnie discovered a cutting-edge video booth concept, and Manu enthusiastically championed it. The photo booth, often associated with Hollywood-style glamour, quickly became a hit at events, adding a vibrant element to their brand.
Community-Centric Growth
Golden Shapes thrives on its community-focused ethos. Events like its rooftop fitness launch in Brisbane’s Valley district epitomize its mission to merge fitness, fun, and fashion. These events feature high-energy workouts, delectable spreads of nutritious snacks, and opportunities for attendees to interact with the photo booth—all set to lively music.
The Power of Social Media
Manu’s knack for social media has been instrumental in promoting Golden Shapes and its offshoots. Her authentic posts about her fitness journey have inspired a devoted following. Collaborating with influencers, fitness competitors, and event planners has amplified their reach, turning casual followers into loyal customers.
The Photo Booth Phenomenon
The 360-degree photo booth has become a versatile addition to their offerings, attracting attention at fitness events, retreats, and even burlesque shows. Bonnie and Manu aim to scale this service by targeting content creators and businesses, envisioning a future where multiple booths operate simultaneously, generating steady revenue.
Overcoming Challenges Together
Their journey hasn’t been without hurdles. Early attempts to lease a gym space fell through due to contractual complications, prompting them to pivot toward more achievable ventures. These setbacks strengthened their resolve, with each partner bringing unique perspectives to navigate challenges.
A Vision for the Future
Looking ahead, Bonnie and Manu’s ultimate goal remains owning a gym. However, they’re approaching it with calculated steps. Starting with a small studio and gradually expanding appears to be the most feasible path, allowing them to maintain focus on their existing businesses while minimizing risks.
Balancing Ambition and Practicality
Their partnership thrives on balance. Bonnie’s meticulous planning complements Manu’s fearless drive, creating a dynamic duo capable of tackling both immediate goals and long-term aspirations. “We’ve learned a lot about working together,” Bonnie notes. “Manu pushes me out of my comfort zone while I ensure we have a clear plan.”
Leveraging Strengths for Success
The duo’s ability to blend their strengths has allowed them to build a multifaceted brand. Golden Shapes’ apparel line continues to grow, with plans to introduce staple pieces for wider audiences. Meanwhile, the photo booth’s popularity promises to open doors for additional revenue streams.
A Lifestyle, Not Just a Brand
Golden Shapes embodies a holistic lifestyle, integrating fitness, fashion, and fun. From high-energy boot camps to chic activewear and interactive photo experiences, Bonnie and Manu are redefining what it means to lead a healthy and engaging life.
The Road Ahead
With their eyes set on the future, Bonnie and Manu’s entrepreneurial journey is far from over. Whether scaling their photo booth operations, expanding their apparel line, or finally opening a gym, their dedication and collaborative spirit ensure that Golden Shapes will continue to flourish as a beacon of innovation and community in the fitness world.
