Peter Aitken is a highly influential figure in the Australian art market. As the Director of Wentworth Galleries, Aitken has spent decades acting as the bridge between the visceral world of the artist and the discerning eye of the collector.
Investors often view the art world through the cold lens of investment portfolios and auction records, but Aitken’s approach is refreshingly human. Following his recent commentary in the Australian Financial Review, where he laid out essential “dos and don’ts” for the modern buyer—such as the importance of buying for love rather than mere speculation—it has become clear that the “Wentworth Way” is about more than just acquisition. It is about the long-term relationship between a person and a piece of work.
To delve deeper into this philosophy, we spoke with Aitken about the nuances of collecting, the unique spirit of Australian art, and how to overcome the “gallery jitters.”
The Primacy of the Physical Encounter
In an era of digital discovery and Instagram algorithms, the ease of scrolling through art can often mask the true nature of a work. For Aitken, the digital realm is a useful tool, but it can never replace the physical gallery experience.
“Standing in front of an artwork, you get a sense of scale, texture, and colour that is impossible to deliver [digitally],” Aitken explains. “The physical gallery experience also allows you to discuss the work with experts and gives you some personal guidance that’s harder to deliver online.”
Living with Art: The Post-Purchase Joy
Aitken’s most consistent advice—to buy what you love—is rooted in the reality of how art functions within a home. Once the transaction is over, the real “dividend” begins. While technical aspects such as placement and lighting are important, Aitken believes that the emotional connection plays a crucial role.
He says, “Even when you get used to the work being there, it still elevates your space.” To keep that inspiration fresh, he suggests a simple trick used by professionals: “I’ll occasionally swap positions of work in my home—it’s a way of re-engaging with art and seeing it in a new context.”
The Unique Spirit of Australian Contemporary Art
Wentworth Galleries represents a diverse range of talent, and Aitken is particularly attuned to what sets the Australian identity apart on the global stage. For international collectors, he points to a depth of culture and history that is unmatched.
“Obviously, at the most unique end of the art spectrum is the work by First Nations artists,” says Aitken. “The longest ongoing art culture on earth is also unique on the world stage. Nothing in the world is like it.”
Beyond this, he sees the Australian landscape tradition continuing to evolve. “Australia has a wonderful history of landscape painting, and the likes of Ken Knight and Johnny K really show the modern examples of that history shining through.”
Breaking the “Gallery Barrier”
Perhaps the greatest hurdle for new collectors is the intimidation factor—a stereotype Aitken is eager to dismantle. While acknowledging that some high-end institutions have used “arrogance” as a tool, Aitken insists that galleries can and should be friendly spaces.
“We love people coming in, asking questions—there are no stupid questions—and engaging with art, whether they’re ready to buy or not,” he says. His goal is to replace intimidation with education, fostering an environment where a collector’s “style, voice, and confidence” can grow over time.
A Legacy of Curation
When looking back at collections built over decades, Aitken finds that success isn’t measured solely by price appreciation but by the growth of the collector themselves.
“I feel like people are way better at collecting art than they think they are,” Aitken reflects. “Helping people get started and seeing them find their style… is always pleasing to see. Amazing works collected over a long period always come together nicely.”
Ultimately, the Wentworth philosophy suggests that while the market may fluctuate, a collection built on personal resonance, expert guidance, and a genuine engagement with the artist’s hand will always remain a successful investment in one’s quality of life.
Sources and Further Reading
- Primary Source: Exclusive commentary provided by Peter Aitken, Director of Wentworth Galleries, to [The Urbanite], February 2026.
- Secondary Source: Powell, Sian. ” How to buy art: The dos and don’ts according to Peter Aitken.” The Australian Financial Review, 2025.
- Institutional Reference: To explore current exhibitions and the artists mentioned, visit Wentworth Galleries.
