New Australian Golf Label Camirale Designs for Women On and Off the Course

A new Australian women's golf label wants its clothes to work as well at lunch as they do on the fairway. Camirale launched in October, founded by lifelong friends Kylie O'Keefe and Sidone Thomas, who say they started it after years of searching for golfwear that was fashionable, comfortable and inclusive.

The first collection is built around polos, knitwear, dresses, outerwear and bottoms in a muted palette, in sizes XS to 3XL (Australian 6 to 18), with selected styles in regular and tall lengths. Skirts and dresses come with built-in or included shorts, the bottoms have pockets, and some styles have elasticised waistbands. At the time of writing, the polo and skirts on its online store were $129.

Photo: Camirale.

Camirale is also pitching itself as more than a clothing label. Club Camirale, a free membership community, offers nutrition and mindset tips from qualified professionals, early access to new releases 48 hours before the public and, the brand says, events to come. "We wanted to create more than a golf clothing label," O'Keefe says.

Photo: Camirale.

Camirale

• What: Australian women's golf and lifestyle apparel, launched October 2026
• Sizes: XS to 3XL (Australian 6 to 18), selected styles in regular and tall lengths
• Where: online at camirale.com.au and selected golf pro-shops
• Club Camirale: free to join