Welcome to the sunny streets of Brisbane, where the social media revolution is a buzz! In 2025, we’re living in a whirlwind of hashtags, reels, and stories that deliver the latest in fashion, food, and entertainment faster than you can grab a spot at South Bank on a Sunday. Socials aren’t just a trend—they’re a full-blown digital party where immediacy reigns supreme, and the newest offerings are just a tap away. From TikTok’s viral foodie hacks to Instagram’s chic style inspiration, Brisbane’s influencers lead the charge, turning our feeds into a treasure trove of ideas, products, and services. Let’s meet our top 10 recommended influencers—personalities, platforms, or publications—who are making the River City shine while sprinkling a bit of magic on commerce and creativity.
1. Gabriella Simonian (Food)
Pasta queen Gabriella Simonian is cooking a storm in Brisbane with 311K Instagram followers. Her simple yet drool-worthy recipes—like maltagliati made from pasta scraps—reduce waste while inspiring home cooks. She’s changing food commerce by partnering with local markets to promote sustainable ingredients, driving sales through her shoppable posts. Her newsletter unearths gems like green sauce recipes and postpartum cooking tips, making every meal a celebration of creativity.
Instagram Page: https://www.instagram.com/_noregrettispaghetti/
2. Lachlan & Austin (Entertainment)
The Macfarlane Bros, aka Lachlan & Austin, is Brisbane’s VFX-comedy-action duo, dazzling 661K TikTok fans with their Harry Potter-inspired skits. They’re shaking up entertainment commerce by collaborating with streaming platforms like PrimeVideo to promote fantasy series, boosting subscriptions with their wild, audacious style. Their videos spark new ideas, blending adventure and film-inspired themes, encouraging fans to explore VFX editing apps and costume-making trends.
Instagram Page: https://www.instagram.com/macfarlanebros/
3. Kai Saunders (Sports & Lifestyle)
Freestyle scooter rider Kai Saunders, or Saundezy, is shredding it with his 143K YouTube and 237K Instagram followers. His jaw-dropping tricks around Brisbane’s skate parks are changing sports commerce by partnering with local gear shops to sell custom scooters, driving sales through his high-energy content. Kai’s videos unearth new services like scooter workshops, inspiring kids to roll into the sport confidently.
Instagram Page: https://www.instagram.com/saundezy/
4. James Joblin (Lifestyle)
At 27, James Joblin is Brisbane’s go-to for pop culture and personal anecdotes, with numerous followers across various social platforms. His vlogs, often featuring collaborations with local cafes, boost food commerce by driving foot traffic to hidden gems in West End. James unearths quirky ideas—like dyslexia-friendly journaling apps—blending humour and relatability to keep Brisbanites entertained and informed.
Instagram Page: https://www.instagram.com/james.joblin/
5. Beatrice (Fashion & Beauty)
Beatrice, a Chinese vlogger in Brisbane, has enviable followers hooked on her lifestyle, beauty, and baking content. Her recent PC-building vlog showed off her versatility, while her fashion hauls with local boutiques are changing commerce by promoting sustainable brands through discount codes. She’s a discovery darling, introducing fans to eco-friendly makeup and baking hacks that make every day a little sweeter.
6. The Urbanite Magazine (Lifestyle)
The Urbanite Magazine, Brisbane’s upcoming lifestyle magazine, is weaving vibrant stories, stunning photography, and cinematic videos into a social media tapestry. With growing followers, we’re encouraging commerce by spotlighting local businesses—like exciting movie nights at The Hideout Specialty Coffee—delivering engaging stories through our reels. We unearth hidden gems, from new dining spots to fashion pop-ups, racing the city’s pulse.
7. Louis Phillips (Fitness)
Fitness creator Louis Phillips is sprinting ahead with 213K followers. He leads Brisbane’s running scene via his weekly run clubs, which draw enthusiastic participation. He’s revolutionising fitness commerce by partnering with sportswear brands to launch running gear that sells out fast. Through his INTVL app and podcast, Louis unearths new services like virtual run challenges, motivating Brisbanites to hit their stride.
Instagram Page: https://www.instagram.com/louisphillips12/
8. Lizzie Cao (Fashion)
Sydney-based but Brisbane-loved thrift enthusiast Lizzie Cao has 74K Instagram followers drooling over her vintage Prada finds. She’s changing fashion commerce by collaborating with sustainable boutiques in Fortitude Valley, promoting thrifted looks that sell out through her shoppable posts. Her dress-up dinner party vlogs spark ideas like themed styling nights, making fashion a playful, eco-friendly adventure.
Instagram Page: https://www.instagram.com/cacaobean/
9. Capucine (Marketing & Lifestyle)
Capucine, a marketing whiz with avid followers, shares her expertise from her Brisbane base, having worked with brands like Favikon. She’s transforming commerce by teaching local businesses how to leverage social media, boosting their visibility through strategic campaigns. Her content unearths new tools—like analytics platforms—helping Brisbane startups shine in a crowded digital space.
10. Cass (Travel & Wellness)
Cass, with 410K followers, is Brisbane’s solo travel guru. She emphasises self-care and socialising through her adventures. She’s changing travel commerce by partnering with local tour companies to promote group activities, driving bookings through her authentic posts. Cass unearths wellness trends—like nature retreats in the Scenic Rim—encourage Brisbanites to embrace wanderlust and mindfulness.
Instagram Page: https://www.instagram.com/cassadvantures/
The media landscape has somersaulted into a social media extravaganza, where platforms like Instagram and TikTok deliver instant updates on what’s hot in fashion, food, and entertainment. This revolution has turned influencers into the new fairy godmothers of discovery, waving their wands (or smartphones) to reveal the latest offerings with a sprinkle of authenticity. For businesses, a strong social media strategy is the golden ticket to building authority and visibility in a world where advertising techniques change faster than Brisbane’s weather. Take Sephora Australia’s playbook—integrating online stores into Instagram for seamless shopping—or The Urbanite’s live event coverage that keeps us sparkling in followers’ minds. With Aussies spending nearly two hours daily on social platforms, brands must dance to the tune of short-form videos, influencer collaborations, and real-deal content to stay in the spotlight.
Brisbane’s top influencers are more than just digital darlings—they’re the fairy lights of our city, illuminating new paths for commerce and creativity with every post. Whether they’re serving up pasta inspiration, shredding the skate park, or guiding us to the next big event, these creators are the heartbeat of a social media revolution as lively as a Queensland summer storm. So, let’s follow, like, and share the magic—Brisbane’s influencer scene is here to dazzle!
